The Business Benefits of GIS: An ROI Approach
Implementation Steps
- Getting Started
- 1. Prepare for the ROI Project
- 2. Identify Business Opportunities
- 3. Prioritize Business Benefits
- 4. Construct GIS Program
- 5. Define Project Control
- 6. Specify and Cost GIS Projects
- 7. Estimate Benefits
- 8. Create Benefits Roadmap
- 9. Calculate Financial Metrics
- 10. Build and Present Report
Reference Tools
About the Authors
- David Maguire
- David Maguire holds a BSc in Biology and Geography from the University of Exeter, UK and a PhD from the University of Bristol, UK. He has held teaching positions at four universities. He has extensive experience of implementing GIS solutions around the world. He is author of 100 publications and author/editor of 6 books on GIS.
- Victoria Kouyoumjian
- Victoria Kouyoumjian started with ESRI in 1995 and, after managing the development and production of the ESRI MapObjects software product lines, now works as the IT Strategy Architect in the Technical Marketing Division of ESRI, focusing on emerging technologies and trends. Victoria holds an MBA, as well as a BS in Geography and a BA in English.
- Ross Smith
- Ross Smith joined PA Consulting Group, a global management consulting firm headquartered in London, England, in 2003 after working overseas for over 14 years. He is a member of PA's Management Group and he is based in Denver, CO, where he leads PA’s Denver-based IT consulting team. Ross is known for structuring and delivering large complex technology programs for his clients and he is a recognized as an industry leader in geospatial strategy development and return on investment models. His primary focus is in the Telecommunication, Utilities and Defense sectors and on business enablement of geospatial technologies. Ross holds a Masters degree in GIS from the University of Edinburgh, Scotland and he is the author of numerous articles on strategic planning, return on investment modeling and organizational design.
