The Business Benefits of GIS: An ROI Approach
ESRI Gold Key

2. Identify Business Opportunities

Interview Summary Example

Conduct a series of interviews with several senior-level executives to identify the business opportunities for GIS. The interviews allow key stakeholders to articulate how they measure and monitor their existing business performance, define their objectives, and handle perceived challenges.

Note: This step assumes you have completed step 1.

  • Stakeholder Engagement chart
  • Executive briefing presentation

eBook Chapter

  • Chapter Two: Identify Business Opportunities [PDF] - updated 07/09/2008
    This file contains the digital version of Chapter Two from the book "The Business Benefits of GIS".

    In this chapter, extensive interviews are conducted with the key stakeholders affording these executives the opportunity to articulate their "pain points" and strategic objectives within their respective departments or divisions as they relate to daily business processes, measuring successes and failures, and strategic needs.

Tools and Templates

  • Business Opportunities This item is locked. Please login and agree to the license agreement to access this file. [XLS] - updated 12/08/2008
    For the best results, save locally under the same name.
    If you encounter a macro problem with this Excel 2007 file please see the users guide. [PDF]
    Organize the information from the key executive interviews on the Business Opportunities worksheet. This worksheet will also be used in step 3.
  • Generic Benefit List [DOC] - updated 07/14/2008
    A generic list of GIS business benefits and some examples of their applicability.
  • Interview Template [DOC] - updated 07/14/2008
    Complete one template per interview during executive briefings. It is important that you build questions centered on the roles and interests of the interviewee.
  • Business Benefit Examples [PDF] - updated 07/15/2008
    These are examples of tangible and intangible benefits that have been used to justify GIS projects for government and utility organizations.

Case Studies

The information on this Web site page has been derived in whole or in part, under license, from the ROI Methodology of PA Consulting Group, Inc.