The Business Benefits of GIS: An ROI Approach
Implementation Steps
- Getting Started
- 1. Prepare for the ROI Project
- 2. Identify Business Opportunities
- 3. Prioritize Business Benefits
- 4. Construct GIS Program
- 5. Define Project Control
- 6. Specify and Cost GIS Projects
- 7. Estimate Benefits
- 8. Create Benefits Roadmap
- 9. Calculate Financial Metrics
- 10. Build and Present Report
Reference Tools
4. Construct GIS Program
The next task is to clearly identify and document the business opportunities where GIS solutions can add value. Prioritizing these business opportunities then becomes an iterative process that requires collaboration and consultation. It is an essential prerequisite to building a financial case based on proven, benefits-focused analysis.
The business opportunities defined in chapter 3 will be used to define discrete GIS and, possibly, non-GIS projects. The process of constructing a GIS program begins with identifying and grouping the project resource elements that will be needed to implement each business opportunity.
Note: This step assumes you have completed step 3.
- Business Opportunities worksheet
eBook Chapter
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Chapter Four: Construct the GIS Program
[PDF] - updated 07/09/2008
This file contains the digital version of Chapter Four from the book "The Business Benefits of GIS".
Building off the previous interviews and prioritization of business opportunities, this chapter is concerned with defining a series of projects that will successfully deliver some important expected business benefits for an organization.
Tools and Templates
- Project Definition Template [PPT] - updated 07/14/2008
This template is used to create a description of each GIS project, succinct bulleted items to identify the project objectives, numbered key activities, and a description of outcomes and deliverables. - Program Pyramid Image [PNG] - updated 06/28/2007
This diagram provides a communication tool to identify how the key business transformation resource elements are interrelated.
Case Study
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Springfield Project Definition
[PPT] - updated 07/14/2008
An example of a completed project definition template for a citywide basemap web service for the City of Springfield. This is one of several projects to be included in the GIS Program portfolio.
